Should we call the Galaxy S4, S3s? Is Samsung following Apple's strategy?

Unless you have been living under a rock for the last two months, Samsung has announced its flagship Android phone for the current season, the Samsung Galaxy S4. For the vast majority of users, the phone is great and I can't disagree with them. But if you look at it from another perspective, compared to its ancestor, it isn't the upgrade I expected to be.

If we do a flashback, and go back to the commence of the series, the S1 was really an auspicious sign for a fresh new start for Samsung, despite Apple's claims that it was a copy of the iPhone 3Gs. From pretty much obscurity, the company went to once again international fame. One year after the company launches the S1’s successor, the S2. The phone offered a huge enhancement on both software and hardware. Moving on to the third generation, the biggest upgrades of all, the South Korean company mesmerized us all. The Samsung Galaxy S3 brought a whole new experience while interacting with your smartphone. The design was absolutely brilliant, incredibly thin, Touch Wiz was reinvented, and it contained tremendous tech specifications. I was looking in awe when I touched the phone for first time. In my humble opinion, the S3 was an impeccable phone.

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