Getting Started with Personal Branding

Personal branding has been a hot topic on the Web for quite some time – you must have at least heard of the phrase. Many are writing about it, some are thinking about doing it, and then there are the few who actually practice what they preach. In the next three articles I will present a short overview of personal branding tools and methods, so if you're interested, read on!

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Increase Website Traffic Automatically

What if you could tell which pages or posts on your site or blog were getting you more subscriptions, leads or sales? New tools are available that will scan your content, determine which posts or pages are most popular, and then offer those pages to your visitors. Doing this will increase their time on site and numbers of pages viewed.

More importantly, they can determine which pages drive conversions. You can create calls-to-action or use banners. Best of all, these pages that drive the most conversions can be automatically displayed on your site to entice your existing readers to read another page.

This increases SEO metrics time on site and lowers bounce rates. And remember - these are the pages that convert best of all the content on your site.

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Custom Landing Pages Increase Social Relationships

Have you ever gone to someone's bio on social networks and had no idea what they do, what matters to them, or where to find out more? That is a common mistake made even by people who believe they know social media. 

Taking the time to create a custom landing page for social media can pay off. Some go so far as the create separate landing pages for each social network.

Where you send your followers on social networks is part of your all-important personal branding. Social account bios are typically very short so you can't do much more than provide an image, a glimpse into what you do, and a link to where to find out more.

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How Social Media Could Benefit Businesses

In today’s world social media is a very popular platform. It is a way for us to share our personal life and reconnect with our friends from the past. Raking in over millions of users social media websites such as Facebook or Twitter allows us to interact, and share with one another from far distances; so long as we have a simple Internet connection.

Seeing that these platforms have become a popular trend, it’s no surprise that businesses should take a look into what makes these platforms special. What makes these platforms special to a business is the ability to interact with customers, being able to keep information up to date, and showing a more personal aspect from the company.

Interacting with customers

One of the major roles of a business is being able to interact with its customer. The customer is one of the many important things that keep a business running. With good customer support, or customer interest this allows for the company to be relatable, likeable, and makes people want to come back for more.

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Internet Security. Do We Need Government Intervention?

Hundreds of millions of people access the Internet everyday. These people often place private, personal information onto websites and into e-mails which may or may not be secure.  They are unaware of the countless threats to this personal information. Hari Ravichandran, founder and CEO of Internet security platform Aura shares his personal story:

In 2014 I was surprised to learn that my credit information was stolen. As a result, I spent a lot of time researching what to do. I quickly learned that digital security was a big problem, with no comprehensive solution. The products that were supposed to help me were confusing, difficult to use, and expensive. But, most importantly, no one product could give me all the solutions I needed.

I was inspired to start Aura, a company that gives people the peace of mind to know that they are safe online. Today we serve over a million members worldwide, and together, we will make the Internet safer.

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