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12:57AM

Apple is buying Lala? I can see why.

Over the past few days you may have heard rumors that Apple is buying the music sharing site Lala. At this point it seems that may be indeed true. An article recently posted by Engadget and the Wall Street Journal shows that this just might be accurate.

Well that's that, apparently. Although this story has evolved quite a bit over the day, according to Peter Kafka over at All Things Digital, Apple has indeed coughed up the dough for music streaming service Lala. If you believe what you read in the report (and you probably can, Kafka tends to be a straight shooter), Apple's snapping up the company for what will amount to a bargain-basement price... possibly less than $.50 on the dollar. However, Kafka says at least one source claims his valuation of the deal is off, but we'll have to wait for some official word before we know for sure. If this turns out to all be true, the lingering question is still about Apple's reasoning behind the purchase -- is the company after a particular technology, or is there a service in the offing? Hopefully we'll know soon.

Quoted from Engadget

I would recommend you check out Lala right now. You can play millions of songs for free (7 million apparently). Enjoy it while it lasts, who knows what Apple will do with it.

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