Online Marketing Platform Provides All-in-One Solution
It doesn’t take a brainiac to realize that B2B customers would be happiest with a company that is actually helping them to be more successful. Yet Gallup reports that only 29% of B2B clients are actually engaged.
According to Gallup, B2B customer engagement is highest when companies generate both engagement and impact. Impact is defined as “providing a meaningful change in a customer's organization or business model that significantly improves the organization's bottom line.” Basically, the more a business understands its clients and helps them to be successful, the more satisfied the clients are.