The Angry Birds Marketing Case Study: What They Did Right

It is rare that a mobile game reaches such status as to be included on a list of overall video games. But Angry Birds managed to break the mold and launch into the mainstream. People all over the world adore this game, and it went from being a clever app to a global phenomenon. The other day I was at my child's school and I saw a kid wearing an Angry Birds t-shirt. That alone shows how the game has managed to capture a spot in a market that it seems it would have been impossible to break into.

When looking at the game, it is tempting to say it was luck. After all, some terrible things become successful and some wonderful ones don't. It may be possible that Angry Birds was just a beneficiary of the elements aligning, and nothing more is behind it. But this kind of thinking is wrong, and completely misses the genius of both the game and the marketing campaign, a case study that shows exactly how content should be marketed in today's age of technological furvor.

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Angry Birds iPad 2 Case

As with any release of a new Apple product, the world is filled up with boring black and grey cases to help protect the iPad 2 should it fall out your hand and damage itself on the pathway. Wouldn't that be terrible? But never fear, the Angry Birds are here to help protect your iPad 2 and cheer up your day.

Angry Birds; the ridiculously addictive iPhone, iPod and iPad game, is one of my all time favourite apps, without a doubt. Gear4 have announced that they will be releasing a range of Angry Birds iPad 2 cases, which are so revolutionary - they even protect the back. Those crazy birds, what will they come up with next? This has to be my favourite design.

Imagine, you're riding the train to work on a cold, wet, Monday morning and the guy opposite you whips out his iPad 2 with that case on it. I defy anyone who doesn't break into even a little smile. It's just so cheery and happy - I love it!

There are a couple other designs; one which looks like the original iPhone Angry Birds case and another which shows Birds v Pigs in a typical Nintendo Smash Brothers style. Whichever one you get though, they are all really cool. All I need now is an iPad 2.

I had a browse around the Internet and found the red one listed for £24.95 at mobilefun.co.uk, which I thought was a pretty reasonable price. I presume that the other designs will be added soon, so keep a lookout.

Jack Holmes, techByJack.com