How the Apple Sticker Changed Apple

Yes, folks, I’m not writing because I simply find the news coming out of the apple rumor hole to be boring. It’s just more cool applications for the iPhone and the news on the latest Snow Leopard build.

How am I supposed to blog about that? Well, here’s the thing I don’t. My last post, was completely unrelated to any recent apple news or rumors, so I’m going to do another one of those.This is about Apple stickers.

If you know who Guy Kawasaki is, you probably know that he was one of the people responsible for saving Apple when it was about to reach it’s downfall. He had started a website that encouraged all Apple users to spread the word, volunteer for no reason at a PC store, encourage someone to buy Macs. Now, stuff like that is just about impossible these days, but the Apple community did it.

Word spread, and it worked. But there was one thing, one thing that really stood out, it was the Apple stickers. They were everywhere. People were sticking them on their cars, notebooks, phones, wallets, water bottles, whatever.

I suppose you could say it was like the movie The Birds, except better.

Anyways, since Apple was even tinier than it is now, people were most like “What’s the apple thing for?” Well, that just led to the person who owned the sticker to explain the entire ordeal, and thus, sparked another interest into the mind of a soul that had never experienced Apple. Every person who owned a Mac at that time counted, that’s just to give you an idea of how badly Apple was failing during the 1990’s, somewhere I heard that people thought they would be sold to General Electric. Yes, general electronic stuff. I don’t think we see Apple as general electronic stuff anymore, yes?

Anyways, before I go off topic and start talking about Lance Armstrong not winning the Tour De France this year (Yeah he actually didn’t, poor guy is getting old), I’d like to say take pride in your Apple stickers! I stuck one on my own notebook before writing this post:

Ciao.

JD

My Bite Into Apple

http://mybiteintoapple.com