The Fall of Blackberry

Just a few thoughts today:

1) RIM should've never started the Wake-Up campaign without releasing Blackberry OS 10 first.

2) The Wake-Up campaign would've been more effective and successful if they had released their OS 10 first - they could've said something like, "Our operating system is awesome! Everyone, wake up! There are something else than just iPhones! This is amazing. You can check out flagship device in a store near you today!" But instead, they had a embarrassingly stupid campaign with no substance to back it up.

3) They were too slow into the game. I feel like they should've released even the Blackberry OS 10 back in 2009, when the iPhone had some traction but not a lot, Android was still crap and they could've very well competed with Windows Mobile 6.1/6.5. Trying to say, Hey! Look here! We have something too! now is too late. 

4) Sure, Blackberry can make the most beautiful operating system that rivals Android or iOS. But seriously, no one's going to switch over. They might be like, "Oh hey, that's cool!", but quite frankly, they're probably too accustomized to their respective operating systems. The exact same thing happened with Windows Phone 7. People were impressed with its looks and fluidity, but really, hardly anyone switched over and started using a Windows Phone 7 their daily driver. 

5) Blackberry is an incredibly timid company. Instead of pushing Blackberry OS 10 out strong and firm to the public, they decided to provide the press with sample devices to see how they like it. Sure there is an advantage to this - they can get opinion on their stuff before releasing it. But that, on the other hand, also shows that they're not confident of their operating system being a success with the masses. Instead of saying, "Hey, look, here's our brand new operating system that is going to change everything", they're essentially saying, "Here's a sample of the phone! Let me know how I can change it to suit your fancy!" now. 

I can foresee Blackberry OS 10 being a failure. 

Until then, we shall see. 

Author's Note: This was originally published on my personal website, Forwarded.

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