New Windows ads still ridiculous... Are you surprised?

Well what's that song? Oh yeah, "Here it goes again."

That song line ran through my head when I saw these three commercials. Windows 7 just came out yesterday so Microsoft had 3 new ad's for the launch, but yet again they still don't make sense. Just like when Seinfeld and Gates teamed up and made those commercials that confused the whole webisphere. These I admit are big improvement from then, but somewhere this is still a bug in the advertising department.

So the first ad features a middle age jolly man named Steve, he says he had a idea a while ago that all the stuff in his house worked together! (Remember this part we will return to it later: When he gets this idea he is clipping the hedges) He then says that since Windows 7 is out it now does, and then points to different things. He sets his laptop down "Now I can print work documents over there..." Wait wait wait, couldn't we already print wirelessly from a laptop to a printer, just by buying a printer that connects to your wireless internet? Alright back to the video. Then he points to another laptop saying that music from that computer, (then points to another laptop in another room) he can listen to on that computer. Ok hold up, the only technology Im familiar with that can do this is iTunes home sharing. Interesting. Ok now steve walks into his living room pointing to his son who is on his laptop, saying "The stuff we watch here, we can watch here." and points to his TV. Im not sure how this is possible with Win 7, but I know it was already possible with just getting a computer and setting up simple home media computer, movies on a PS3 or just a Apple TV lol. Anyways, Then steve say's "My little idea's come to life." Then says how he "shouldn't take all the credit, but its his house!" Then the Windows 7 banner comes up while he says "Get off the table!" Now Im not sure if this random remark is for his son or us? (Watch the video and you decide) Then his closing remark. "Windows 7 was my idea!"

Confused? I'm pretty sure you are. So basically they don't sell us on the features of Windows 7 they just point out features that were already here but now work with windows. Now remember that part about clipping the hedges? Yeah whats up with that, is that where windows engineers get their ideas? (No wonder vista was a mess. lol) So thats the first ad, but its gets better!

The second ad shows another middle aged guy named jack standing in his bathroom. He says's awhile back I got a idea right in their! Then points to his shower. Then we get a flashback to him in the shower from the waist up, saying his idea was to "Make my Pc simpler." Now first off do we really need to show guys in the shower to sell OS's and computers? Think about it. Moving on. Then Jack says. "So what did I do? I passed my idea along to Microsoft! I had to laugh at this point. Yeah Jack i'm sure Microsoft got a lot of emails "Passing along," suggestions for 7. Jack then says "Then next thing you know Windows 7, and this new snap feature!" Then show us when working on two things at once, you just drag a open application to one side of the screen and it resizes it to fit that half of the screen. (Then same with the other half) Then jack finishes saying. "SNAP! Simpler! Pretty much exactly what I told them, Im not trying to take the credit"..then his wife interrupts saying "he called his mother" about it and he explains why and she needed to know this! Then cue Windows 7 banner , "Im a PC and Windows 7 was my idea!"

So first off what is up with these guys getting ideas in the weird places?! So basically we just saw a 30 second ad showing a 5 second feature, If I was going to buy a Pc and saw that ad I would want a lot more info like a selling point! Ok then the third ad I will not explain in as much detail.

It's a collaboration of different people saying what they want in 7, and then at the end all do that collaborative sentence saying that Windows 7 was "their idea." Ok so whats funny is at the end of this commercial the Windows 7 banner says, "A Billion Ideas = 7." Whats funny is in truth its a billion complaints about vista made 7.

All in all these are well done ad's. They are fast moving and upbeat, but really lack a good selling point for 7. It seems more like just waving a little white flag saying meekly "Here it is! We fixed Vista! Maybe?!" I mean Steven Heywood from thetechbuzz.net pointed out that Windows 7 is just Service Pack 3 for vista, he's right 7 and vista are both written on the same kernel. Xp compared to 7, yes two different OS's. Vista to 7 meh not so much. So we still wait for some decent ad's but are better than some in the past...

Here are the videos:

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Keep on geeking!

-Nolan

Comments

[Jonathan]

why does the first pc look like a mac? haha
like the design of it and then a black chicklet keyboard. hmmm
i mean i know sony always copy macs but still
lol
they had a white one before that was dead on like the white macbook. LIKE DEAD ON!!

[Connor]

I don't see what is wrong with the ads. They are just performing what 7 can now do, yes that are behind with the clicking to windows and dragging one of them to one side or whatever on a mac you can click f... 6, 5 idk and the windows all come up. Apple should put with ads counter acting it showing what a mac can do i have not seen a pc-vs-mac ad lately.

[Connor]

Lol sorry but you cant ridicule the 1st video with the "get your feet off the table" apple had the "PC" in some weird getup's. lol look and some of there ads.

[macgruber]

"Ok hold up, the only technology Im familiar with that can do this is iTunes home sharing."
It's clear you aren't familiar with much.

BTW, Jonathon, Macs have copied the aluminum and keyboard from Sony.