AOL, for many years, was one of the largest ISPs in the United States and the world. Providing dial-up services to a large amount of people. Today, though, as the dial-up business is slowly dying off, AOL is taking up a new path: content.
Yes, you heard me right. AOL has been building themselves up over the past 2 years to become one of the largest content providers on the internet. They're shifting themselves from your (hopefully) former ISP to where you get content. They've been doing this by acquiring different news websites over the past 1-2 years. Do the websites Engadget, TechCrunch or The Huffington Post ring a bell? How about about.me - does that ring a bell? They are all AOL properties. AOL does still make most of their money on old dial-up subscribers but that business is slowly fading out the door, and once it's gone for good, AOL will still be with us as a content company.
I actually give props to AOL for doing this restructuring of their business, instead of trying to rely on dial-up, they are changing things around and gearing themselves up to be the next big content company. This is a good direction for AOL, and this new business model will definitely last longer for them. This reimaging AOL is going through assures that once their dial-up business is completely gone, they will still be with us for long to come, but with a new vision and a improved image. Let's hope to see what they do next in 2012.
If you have any thoughts about this article, please feel free to comment.
Ann Smarty ;){kind=logo}
