Stick to what you Know, Apple. Ping Sucks!

iTunes 10 came out yesterday and offered one major change - Ping. Steve Jobs touted it as "a social network for music". You were supposed to be able to follow bands and friends and share what music you were buying, listening to and where concerts were being held. Sounds cool right? Well its not. First, Facebook is blocking Ping so you can't connect with your friends. The only way you can find them is though search or emailing them directly and who wants to bother with that. Second, the software doesn't find similar music to what you like for recommendations, but instead only what's popular. Lastly, the software doesn't seem to filter spam and will let you take whatever name you want. Thus follow me, Kurt Cobain!

Apple even had Facebook connect on its own website yesterday morning. However, Facebook started blocking Ping as there was no contract in place. This would be really funny as Apple is getting some of its own medicine, but without Facebook Ping is terrible as a social network. You can't connect with your friends easily. What good is a social network if you can't easily find the people you want to be social with? When I created my profile I picked Nirvana and Alice in Chains as the only two bands I liked. So whom does Ping recommend that I follow? Lady Gaga and Katy Perry! Obviously the software is just showing you what is popular (Lady Gaga already has over 150,000 followers) rather than what you might like that is similar. Another issue is that you can pick any name so there are already six Justin Biebers. I took the name Kurt Cobain. Yes, I have taste and while I don't see myself using Ping much - follow me for kicks! The other big problem with Ping is it doesn't filter spam in the comments. I followed Rick Rubin and there were 82 comments on an album he liked. At least ten of these were "get a free iPhone at . . ." with a link to the same website. Apple needs to get this under control really fast or Ping might be their biggest flop since the first generation Apple TV. I'm a big Apple fan, but just like Google should never had tried to make a smart phone (sorry to anyone who bought a Nexus One), Apple should stick to what its good at. Unless Apple works out a deal with Facebook and gets a handle on the spam, Kurt Cobain says, "Stay Away!"

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