Does Apple feel the heat from Kindle Fire?

Since the release of Amazon’s Kindle Fire, there have been many speculations that Apple may be feeling heat, but is this true?  Apple CEO Tim Cook and CFO Peter Oppenheimer will be the first to tell you that they are feeling absolutely no “heat” at all.  In fact, Apple is not concerned at all about competition from the Amazon Kindle Fire.  You might as well put Apple in a fire-proof box!

Even though the Kindle Fire has a cheaper price tag, Apple will still win the hearts from many due to the fact that it’s made by Apple.  With that being said, this will always help Apple keep the iPad on top of the competition.  Here is what Reitzes had to say:

While compatible with Android, the Apps work with Amazon products. The more fragmentation, the better, says Apple, since that could drive more consumers to the stable Apple platform. We believe that Apple will get more aggressive on price with the iPad eventually but not compromise the product quality and experience.

The real question is, will Apple change the price of the iPad 3 (if that’s what they will call it) or continue to keep the price tag higher?  Do you prefer the iPad 2 or the Kindle Fire?  Leave your thoughts.

[via TechJohnson]