How Google Could Become Your New Energy Supplier
Google is to invest in companies developing clean-energy technologies as part of an effort to make renewable energy cheaper than coal. The internet giant is to develop software and hardware tools for energy management and plans to sell a percentage of the generated energy back to the grid for Renewable Energy Certificates. In other words, Google may one day be supplying your energy.
The initiative, termed RE < C ("renewable energy less than coal"), will see Google next year invest millions of dollars in research and development in renewable energy. The project is fronted by Google's Energy Access team, led by Arun Majumdar, vice president of Google's energy unit and former acting undersecretary of energy at the U.S. Department of Energy.
Investments will be focused on solar-thermal technology, wind power, and geothermal systems. Google has already entered into a 20-year green Power Purchase Agreement with wind and solar energy company NextEra and is working with solar-thermal company eSolar.