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Entries in october (1)

4:32PM

My "Back to the Mac" Event Prediction

That's right, I only have one prediction. If you were looking for something more, sorry to disappoint you. Basically, I predict that what everyone is saying about a new MacBook Air is false and that, instead of launching a new MacBook Air, Apple will kill it. Bold claims. Below, I will state the sole reason why I think Apple is going to kill the Air: iPad. If this prediction is false, I honestly think Apple would have made the wrong decision.

First, what are the current rumours surrounding the MacBook Air?

  1. Appleinsider claims that the new MacBook Air will have upgradeable RAM
  2. Engadget has a photo of the new insides. 

The first thing I want to say is Apple has always been about user experience. If the Air has upgradeable RAM, I will guarantee it will be a nightmare to upgrade. Apple would much rather lock you out and charge for an upgrade.

Now let's move on to the main reason why I think Apple would abandon the Air in favour of the iPad. As we all know, the Air is not a practical solution to anything. It's not good even for basic browsing as Flash is still out there, believe it or not, and people still play Flash games. If Flash can't run decently on a Mac Pro, don't expect it to on an Air. When Apple released the Air, it was to show off. It was a proof of concept, if you will. The MacBook Air was like the Cube and the Millenium Mac. It was a fashion statement and didn't fit for anyone who wanted to use their computer, not even a niche market. These computers are all examples of art. Beautiful to look at, but useless. And beauty is their main function.

Now, compare the Air to the iPad: 

  1. The iPad is more beautiful than the Air. This may not seem like that important a detail, but when beauty is the best feature that the computer can boast, this is a killer.
  2. The iPad is now the best-selling gadget of all time (official). It would be money better spent on marketing the iPad, rather than selling a new Air
  3. The iPad is attractive to the consumer, because it's so easy to use and they don't have to worry about little details. I'm not saying OS X isn't easy to use, but comparing iOS and OS X, it's clear who's the winner
  4. The Air is very slow and completely impractical. If you want ports, there is the MacBook for that.
  5. The Air will undoubtedly still be more expensive than the iPad, if it were released. 

I hope it's clearer now why I think Apple will kill the Air. With no market, the Air just will not sell. Even the thinness and beauty factor won't matter anymore, when the iPad is thinner and better looking. This means the only hope that the Air had left, art collectors, won't bother as well. This leaves no-one to sell the Air to, and with no-one to sell to, there will be no profit. Once again, we, including myself, must be reminded that Apple is a capitalist company and exists for profit.